Event Planning Tips To Make Your Next Event A Blast
In the wake of COVID-19, you may be worried about the effect on the event industry. Whether you like to plan corporate retreats or massive music festivals, you need to know how to stay on top of the event planning trends. The world is rapidly changing, and you need to know what your audience is looking for.
These event planning tips will help you stay ahead of the curve. The world is rapidly moving more and more online. You may need to adjust your planning strategy accordingly.
Whether you're planning an online music festival or a socially-distant gala, these 5 event planning tips will help you every step of the way. Read on to find more ways to gather an audience and improve your strategy.
1. Utilize Event Discovery Apps and Sites
You're probably pretty familiar with how to make a Facebook event. Facebook is a great way to reach a lot of people. But as more and more users stray away from Facebook, you'll want to spread out your advertising.
There are plenty of apps and sites whose sole purpose is to alert people to local events. Spotify and Nextdoor both have event features, but also check out websites like Eventbrite, Meetup, Eventful, and Goldstar. These sites help you to reach your audience and spread the word with just a few clicks.
2. Hire Brand Ambassadors
Brand ambassadors are a huge boon in the digital age. Many people sign on to be brand ambassadors on a volunteer basis; you can send them branded merchandise and offer them a personalized discount code.
Brand ambassadors do your advertising for you. They will post on multiple social media platforms and tell their friends about your event. It's a foolproof and low-cost way to spread the word!
3. Learn Your Stories
Instagram, Snapchat, Facebook - they all have a story feature. These are a feature where you can post pictures and videos that only stay up for 24 hours. Audiences love these stories and take in more content than from posts alone.
Learn how to design good graphics that will catch people's attention and keep their eyes on your story. Work to optimize your content for story format. Over 500 million people watch Instagram stories every day!
4. Partner With Other Events
Find like-minded and similar companies and see if they'd like to work together. This is easier to do than ever, thanks to social media. Just shoot off a DM and see if they'll shout you out or fully partner with you.
This allows you to combine audiences. You'll catch the attention of more than a few future loyal customers.
5. Encourage Sharing And Networking
If you're throwing a business-related event, encourage everyone to network and socialize. Also encourage online sharing via LinkedIn posts, Twitter hashtags, and Instagram stories. Give people branded name tags upon arrival to encourage familiarity.
This will encourage people to remember your event. They'll likely end up following you on social media during the course of your event, thus building your audience!
These Event Planning Tips Will Bring You Into The New Decade
We hope you've learned a thing or two from these event planning tips. People are longing for social interaction more than ever, and you can be the person to provide it to them. Just make sure you're advertising effectively.
For more tips and advice on how to keep up in the digital age, flip through our blog. We pride ourselves on giving smart and practical advice for modern times. Read on for more!