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    Apple Thinks To Launch Own Search Engine


    Apple Thinks To Launch Its Own Search Engine

    Apple may be working on its own search engine to move away from Google which pays to be the default search engine on iOS devices as per reports. Google currently pays Apple billions of dollars to remain the default search engine on the Safari browser across all Apple’s hardware products.

    The partnership has been going strong for several years. Now there seem to be signs that Apple will end it soon to avoid the scrutiny of market regulators in the UK. Apple is looking to create its Spotlight Search to take on Google Search with iOS 14 beta.

    According to a report by Coywolf, Apple working on its own search engine. It is noted that the company has put up job openings for search engineers. The listings stress on integrating artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) into the services.

    The post also adds that with iOS 14 beta and iPadOS 14 beta, Apple’s Spotlight Search bypasses Google Search to show search results. Applebot, which is the tech giant’s won Web crawler has been crawling sites regularly as well. The Applebot support page was also recently updated.

    As per report by Coywolf, A search engine from Apple will likely look and function slightly different from modern search engines like Google, Bing, and DuckDuckGo. Based on Apple’s numerous search engineer job descriptions, and the continued consolidation of web and app results in Spotlight Search, an Apple search engine will likely function as a highly personalized data hub.

    The company could put AI and ML to best use and return search results based on the iOS user's contacts, documents, email, events, files, messages, maps, music, notes, news, photos, reminders, TV shows and movies, third-party apps, and more. The post also speculated that Apple's new search engine could challenge Google's monopoly on search and impact its ad revenue and data mining.

    If Apple does come with its own search engine, it is likely to serve a purpose different than showing ads and data mining. It will be a lot like Google Assistant on Android except that it will not have ads and will be completely private with significantly deeper integrations with the OS.

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