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Google Announces Video Shopping Platform "Shoploop"

Google Shoploop

Google Announces New Way Shopping Platform "Shoploop"

Google announces an entertaining new way to shop online called "Shoploop" that brings an interactive shopping experience to consumers. Shoploop is a new shopping platform created by the company's research and development team at Area 120, for discovering, evaluating and buying products, all in one place.

Like, other e-commerce platforms, Shoploop allows users to watch videos where creators demonstrate and review the product from real people who know about the products in a particular area. All Shoploop videos are shorter than 90 seconds and help you entertainingly discover new products.

This new experiment helps people experience the look and feel of products they are shopping for in real life without going to a physical store.

How to purchase the product?

Once you find a product that interests you, you can either save the product to buy it later or click straight to the merchant’s website to complete the purchase. You can also follow your favorite Shoploop creators and share videos you like with your friends and family.

Google say's, currently, we are focused on content creators, publishers, and online store owners in the beauty industry in categories such as makeup, skincare, hair, and nails. The main goal is to provide them with a platform where they can review and recommend products and shop directly from their videos.

You can try this new experience by visiting the on your mobile device. Google says it's working hard to bring it to desktop users soon.

Check the video

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