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    How Often Your App Needs Updates



    How Often Your App Needs Updates


    The process of launching a service is important, and it requires specific preparation. You might gain the first wave of your loyal audience right after your app has been launched, however, one day your download number will start decreasing. Regular upgrading, when applied wisely, will resolve the situation.

    Before we get down to precise time intervals to figure out specific updating frequency, we shall discuss why to upgrade your application in the first place.

    Reasons to update any mobile service

    In some cases customers ask why it’s so critical to upgrade applications regularly, even when everything seems to be fine with no obvious deviations in operation. As a matter of fact, the global mobile developing world is evolving rapidly and constantly, thus, new innovative technologies keep appearing, and existing software continues to improve.

    Each service owner has to be conscious of his/her responsibility for the app proper running. It implies that owners’ task is to upgrade the platform on a regular basis not to make it look derelict and outmoded. Moreover, constant improvements heat up customers’ interest making them want to engage with an app more.

    Let’s take a look at those grounds for service systematic upgrades.

    1. Users adore everything new and exciting

    That’s true, people like new staff, for instance, nice newest functionalities of a service they apply. Thus, don’t lose the chance to impress and delight your audience by providing them with fascinating and valuable innovations for both Android & iOS operating systems.

    Furthermore, your service upgrading gives you ground to get in touch with your people by means of push notifications showing that customers’ wishes and expectations matter to you.

    2. Adjusting mobile strategies correctly

    You might be surprised to know that wise application of upgrading tools can have a beneficial impact on your strategy, including the monetizing one. Reasonable updating will even tell you how to monetize the app more effectively.

    Moreover, collecting statistical data is crucial to evaluate service popularity. You might not like upgrading your platform, however, you still can find enough motivation to conduct all necessary actions - after having obtained stats details you’ll see what strategical points need to be modified (slightly or greatly).

    3. Keeping the right status

    Did you know that some customers prefer checking the date of the program latest update? It could be easily verified on the Apple Store and Google Play. When users see that a service hasn’t been upgraded for a while, don’t even hope they’ll have confidence in that platform to use.

    4. The opportunity to break free from everything needless and irrelevant

    The world never stops developing. Nothing is permanent, and mobile platforms are not the exception. Your m-service isn’t an old bag filled with unwanted stuff. Instead, it has to be a living organism to be responsive to the audience’s demands by being improved systematically.

    5. Enhancing users’ experience

    The point puts together everything mentioned earlier. Ongoing servicing together with systemic modernization will positively influence an app market positioning. You’ll see users’ reviews getting better, therefore, the overall users’ experience shall improve significantly.

    Consequently, more people will download your platform to enjoy it, hence, the profit shall grow. So, what’s the point to upgrade applications consistently? Simply because such activities will keep your program among the best solutions. Isn’t it what you’re striving for?

    The only question is how often upgrading actions shall take place. We’ll find out that periodicity right now.

    The optimal upgrade frequency


    Services that get upgraded continuously turn out to be more cherished by the audience, and Google Play together with App Store appreciate such platforms as well.

    As to the frequency itself, you could choose from the following options:
    • regular upgrading implies to have a specific system to update an application;
    • due-to-the-need upgrading means you fix bugs when they appear after you launch new functionalities, etc.;
    • upgrading of your own volition implies that you decide when to upgrade your service without sticking to any schedules.
    The last point makes the least sense, cos systematic approach is important for every credible project. Additionally, it’s wise to schedule properly new parameter development taking into account your plans on upgrade release.

    Still, everyone has the very own perception on what “regular” means. To determine the right frequency - whether, it’s every week or once a year - you need to bear in mind specific factors.

    Points to take into account

    To start with, you won’t be able to upgrade your application on a weekly basis, as Google and Apple might take such actions with suspicion. Moreover, it will look unprofessional, as if you cannot do it all at once. At the same time, when delaying your upgrading, users might think you’re not very serious about your business.

    The app owners’ task is to feel the middle way.

    The statistic

    Statistics information shall guide you to figure out the adequate frequency. The numbers show that free services get revamped every 20-25 days, while paid services are refreshed every 50-55 days.

    There’s a simple explanation to that difference: free-of-charge app owners are more motivated to update a platform, since they make money on paid functionalities, ads, in-app purchasing options, etc. They keep expanding and improving their solutions to attract new users and to make their current audience want to pay more.

    Summing up, the most optimal upgrade frequency would be 20-40 days.

    Why you should update your service


    To conclude the discussion, we’d like to mention some of the principal reasons to carry out updating procedures periodically.

    Fixing bugs

    It happens, and it’s not the end of the world. The task of QA engineers is to perform extensive tests to clear a service. Still, bugs might be pretty sneaky to appear after the release. Is it your case? Simply do the upgrade to fix any issues.

    Releasing features

    The upgrading works to please the audience by launching great new features. That’s a smart lead to follow.

    Improving UX/UI

    We’re not saying that service functionalities or sustainability don’t matter. They do. However, when it comes to the first impression, it’s about the way an application looks. Thus, the design is critical. Keep the interface clear and understandable without unnecessary complications. Make sure it’s up-to-date. Moreover, the design could be a great business rebranding tool.

    Enhancing OS

    Every operating system requires systematic modernization. Android and Apply corporations renew their systems once a year. They strive for granting their customers only greatest possibilities.

    At the same time, in the course of upgrading there’s a risk to make things worse, since speed might get slower or features could malfunction. Those points are critical to consider while updating.

    Considering customers’ feedback

    When getting ready for the upgrade, take a look at users’ comments and reviews to respond to their wishes as much as possible. The audience will gladly inform you of any bugs that were skipped while testing. If ignoring the feedback, you risk losing a significant part of your people.

    Listening to users is essential, since they help you make your service better.

    We wish you good luck and your app’s success.

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