8 Simple Ways to Make Your Company Stand Out
For any company (especially for small start ups), trying to stand out in a crowded market is tough. So, it's vital to make use of the plethora of simple marketing tools and techniques out there to increase your company's awareness.
The likelihood is, everybody in your niche is using the same old boring tactics. And as bored people rarely buy, share or recommend, you'd do yourself a favor by learning these 8 very simple ways to stand out from the rest.
1. Be different
It sounds pretty obvious (and that’s because it is) but you would be amazed at how many companies refuse to try new ways of doing things. While it’s important in some ways to follow or model your competitors, you cannot simply make a carbon-copy of everything they do. Don't be shy... innovate a little! Your company needs to have something unique about it so it will stand out in a saturated market.
2. Have a strong, clear brand
Your brand is the sum total of all the experiences that your customers encounter with your business. It isn't just your logo, products/services or merchandise. Your brand relates to your customer relations, the things you do and the way you do them, and also the type of information that you give out in social media and marketing campaigns. To gain trust and recognition, all of these factors need to be considered.
3. Make your products and services great
Especially during this time of social media madness, word of mouth is an incredibly powerful tool for raising awareness of your business. It may sound too simple (I did warn you!), but by focusing most of your time on making your products and services top quality, you will yield better results than any marketing campaign could. The best way to make your company really stand out is to have a good reputation for great products.
4. Don't take the cheap option with your logo
Your logo is important. It's the first thing people will see when first interacting with your company and could be the only thing they remember about it. So you'd want it to be professional, right?
Unless you or someone you know is a skilled graphic designer, pay a professional to design your company logo. It doesn't need to cost an arm and a leg. In fact, you can get a professional looking logo for just $5 on fiverr.com.
5. Become a trusted authority in your niche
Maintain a regularly updated blog, and use Facebook and Twitter to build an online community of followers who will want to know when you've posted something as it is sure to educate, entertain or add value to their lives. Don't be afraid to give away information, tips and help for free. This is the ultimate way to build trust with your potential client base, and clients who trust companies will ultimately buy from those companies.
6. Make your voice distinct
Just having a blog and regularly updating Facebook and Twitter pages isn't enough. The voice of your company must be right or your efforts with these platforms will go to waste. “Voice” refers to how you communicate with clients, fans and followers. If you're not sure what yours should be, then take a look at what other successful businesses in your niche are doing. What are they saying which makes you and others feel good about interacting and ultimately doing business with them?
7. Use Facebook Ads
Once you've established your voice, you should let more people hear it by turning to Facebook Ads. Not only are they extremely user friendly and simple to set up, but they're also incredibly cheap and provide powerfully targeted traffic.
Everyone uses Facebook. And everyone shares personal information about themselves. This in turn provides Facebook with very useful data which it uses to make your ads targeted to the exact demographics you require. Your ads will only go to the people who have already shown an interest in your niche. That's effective, good value for money marketing right there.
8. Don't let people down
This last point doesn't require any technical skills or modern tactics, it simply requires you to be reliable. If you make promises, make sure you stick to them. If you make claims, live up to them. Don't be seen as a company who lets people down or is full of beans. People won't use an unreliable company.
None of these methods are expensive, and none of them are difficult to implement. Therefore, regardless of whether your company has been successful for a number of years or just starting out, there is no excuse not to use them today.
About The Author:
This article has written by Ilan Nass- Fueled (http://www.fueled.com) is the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy.
Image source
Share this article Link with your friends
This article has written by Ilan Nass- Fueled (http://www.fueled.com) is the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy.
Share this article Link with your friends
Follow iGadgetware on Facebook , Twitter, Google+