Facebook Indroduces Canvas To Bring Life Into Mobile Ads

Facebook Indroduces Canvas To Bring Life Into Mobile Ads

Facebook Introduces Canvas To Bring Life Into Mobile Ads



The online networking giant Facebook on Friday launched Canvas - another full-screen, immersive mobile ad experience that heaps almost quickly when somebody taps on a news feed ad - for advertisers over the world. 

The new feature permits advertisers to utilize a mix of video, still pictures, content and call-to-action buttons to build the beautiful and compelling brand and product experiences on mobile, the organization declared in a blog entry on Friday.

“We made the creative community a priority when we designed and built Canvas. It’s a product that represents our commitment to creative craft and conveying the best mobile experience for businesses and people, 

said Chris Jones, Head of Creative Technology at Facebook Creative Shop.

The Canvas site additionally shares a demonstration of how the ads work.Canvas utilizes the same technology that makes photographs and videos load rapidly on Facebook, so it loads as much as 10 times faster than the standard mobile web.

Social media giant Facebook stated in a blog post that, 
“We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile.”


Any advertiser can start building a Canvas as it is easy to build with no code or software required.
Ads created using Canvas will be served up the same as other ads at the social network, and will cost the same to sponsors, as indicated by RajatThe online networking giant Facebook on Friday launched Canvas - another full-screen, immersive mobile ad experience that heaps almost quickly when somebody taps on a news feed ad - for advertisers over the world. The new feature permits advertisers to utilize a mix of video, still pictures, content and call-to-action buttons to build the beautiful and compelling brand and product experiences on mobile, the organization declared in a blog entry on Friday. 

"People love these ads," Facebook product lead Paresh Rajwat said of early tests of Canvas. "They interact with these ads; Like them; comment on them; share them. We see people spending over 30 seconds in these experiences."

Canvas is planned with data from the creative community at every step and is intended to offer organizations some assistance with telling stories and show products on cell phones beautifully. 
Canvas is a mobile-only experience. The feature deals with both Android and iOS platforms. The organization is likewise assessing in respect to how to extend this choice to different variants and applications, for example, Instagram.

Inside of a Canvas, people enjoy moving through digital stories easily.They can swipe through a carousel of pictures, tilt to see all encompassing pictures and zoom in to view images in detail, making the Canvas experience immersive and engaging.
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About Priyanshu Sahay

A Social Media and Cyber Security Expert. Love to write about latest technology and Gadgets.

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